1. Yu, Jiatong, and Lee, Youngchan, Examining the effect of social CRM competence and capability on CRM performance: empirical evidence from enterprises in China, The Journal of Internet Electronic Commerce Research（SSCI）, Vol. 18, No. 6, 2018, pp. 85-103.（第一作者）
2. Joo, Jaehun and Yu, Jiatong, A Comparative Study on Direct Bank Services between South Korea and China: Putting Emphasis on Service Convenience and Social Influence, The Journal of Information Systems（SSCI）, Vol. 28, No. 1, 2019, pp. 17-39.（第一作者）
3. Yu, Jiatong, Kang, Sungbae, and Moon, Taesoo, Influence of market orientation and e-marketing capability on marketing performance in Chinese SMEs, The Journal of Internet Electronic Commerce Research（SSCI）, Vol. 19, No. 5, 2019，pp. 59-76.（第一作者）
4. Yu, Jiatong, and Moon, Taesoo, Influence of Competitor, Customer Orientation and IT Competence on Marketing Performance in Chinese SMEs（SSCI）, The Journal of Information Systems, Vol. 28, No. 4, 2019, pp. 131-153.（第一作者）
5. Yu, Jiatong, and Moon, Taesoo, Impact of Digital Strategic Orientation on Organization Performance through Digital Transformation Capability（Elsevier）, Innovative Computing, Information and Control, Vol. 12, No. 9, 2021, pp. 847–856.（第一作者）
6. Yu, Jiatong, and Moon, Taesoo, Impact of Digital Strategic Orientation on Organizational Performance through Digital Competence（SCI）, Sustainability, Vol. 13, Issue: 17, 2021,9766.（第一作者）
Yu, Jiatong, Wang, Jiajue and Moon, Taesoo, Influence of Digital Transformation Capability on Operational Performance, Sustainability（SCI）, Vol. 14, Issue: 13, 2022, 7909.（第一作者）
