客户运营管理、销售管理、营销沟通、营销工程、市场营销学等

[1] 匡迪,马宝龙,李晓飞.推荐奖励稀缺性对被推荐者接受意愿的影响研究[J].管理学报,2025,22(09):1725-1733.（国家自然科学基金委B类期刊）

[2]Kuang D, Ma B, Li X F. Acquiring customers via referral reward programs versus advertising: Who is more likely to provide future referrals? [J]. Journal of Retailing and Consumer Services, 2024, 81.（SSCI，中科院一区）

[3]Kuang D, Ma B, Wang H. The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure[J]. Journal of Retailing and Consumer Services, 2022, 65. （SSCI，中科院一区）

[4]Kuang D, Li X F, Bi W W. How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products[J]. Sustainability, 2021, 13(13).（SSCI/SCI, JCR二区）

担任Journal of Retailing and Consumer Services、Journal of Product & Brand Management等期刊审稿人。